A strong finish for NZME for 2023 - 3.5 million Kiwis engaging with its platforms

New Zealand Media and Entertainment (NZME) is enjoying a strong finish to 2023 with the results of two key industry surveys showing it continues to be the country’s largest multi-media company, with more than 8 in every 10 Kiwis, or 3.5 million people, connecting with its platforms.

Known by those in the media industry as ‘Super Thursday’, with the release of both the GfK Commercial Radio Survey and Nielsen Readership Survey on the same day, NZME has supercharged its audience across its audio, publishing and digital platforms.

Audio

NZME has continued to grow audience share across its radio network*. Newstalk ZB is once again the number one commercial radio network in the country, and Mike Hosking Breakfast has the most listeners at breakfast. Fletch, Vaughan and Hayley on ZM has the most listeners of any music station in the breakfast timeslot^~.

NZME’s Podcast Network has also been the top podcast network in the country since the Triton NZ Podcast Ranker was introduced more than two years ago, with an audience of more than 1 million and more than 7.5 million monthly podcast downloads^#.

Jason Winstanley, NZME Chief Audio Officer, says: “I’m proud to continue to grow our share across the commercial radio network, and to have the number one commercial radio station in the country is a fantastic achievement.  With the growth of our digital audio platform iHeartRadio and the ongoing success of our podcast network, NZME is well positioned to meet our target to be ‘Number One in Audio’,” he says.

NZME also recently announced the addition of Megan Papas to Jono & Ben’s breakfast show on The Hits, and Polly ‘PJ’ Harding and Matty McLean as new co-hosts of The Hits Drive show for 2024, further bolstering its extensive list of talented presenters across all its radio networks.

Publishing

NZME’s Publishing business, which incorporates its digital platforms and print products, is also celebrating strong results, with its publishing brands reaching 2.4 million Kiwis weekly^**. The NZ Herald website reaches more than 2 million Kiwis monthly, up 13 percent on the same period in 2022^{^^}, and NZME remains number one for daily newspapers, with 53 percent more readers than its nearest competitor.

Murray Kirkness, NZME Chief Content Officer, says NZME continues to accelerate digital transformation to meet the changing needs of readers and audiences nationwide. 

“We’re proud to reach more than 2.4 million Kiwis across our publishing brands.  High-quality trusted journalism continues to be our absolute focus and a critical driver of our business, and our audiences nationwide continue to engage with our platforms, knowing that they’ll find the news worth knowing,” he says.

NZME also recently made changes to its newsroom operating model, with the separation of its digital and print operations to ensure a sustainable, high performing digital news operation, whilst also delivering its many print publications nationwide.

The changes have seen the appointment of several senior journalists across NZME into new senior newsroom roles:

• Alanah Eriksen - Live News Managing Editor
• Hamish Fletcher - Premium Content Development Managing Editor
• Stephanie Holmes - Lifestyle and Travel Editor, Premium
• Jenni Mortimer - Lifestyle and Travel Editor, Audience
• Stuart Dye - Head of Print Content
• Oskar Alley – Head of Editorial Digital Acceleration
• Matt Martel - Managing Editor, Audience and Platform Curation

Along with Lois Turei - Head of Cultural Partnerships and Newsroom Diversity, and Duncan Bridgeman – Business Managing Editor, they make up NZME newsroom’s senior leadership team.

“I’m really pleased to have now confirmed our senior leadership team, who I’m confident will lead our newsroom to success, ensuring we continue to deliver on our promise of keeping people in the know and delivering news worth knowing. With such an experienced, talented group of leaders, and our high performing team of journalists in our newsrooms across the country, I’m confident we will meet our strategic target to be New Zealand’s leading news destination,” says Kirkness.

Michael Boggs, NZME CEO says: “Today’s Super Thursday results build on the recent success.  Just last week at our NZME Investor Day, we shared our new three year digital-led strategy, clearly setting our strategic priorities for the business.

“At NZME we’re a business that never sleeps and we have an awesome team of 1,200 people who all play their part in achieving results like we’ve seen today. With the economy showing some signs of recovery we have big ambitions for 2024, and we have a fabulous team to deliver on our strategic targets and grow our business even further.

“I want to say a huge thanks to all our team– I’m incredibly proud of what we’ve achieved in what has been a challenging year and I cannot wait to see what 2024 brings,” he says.

 ENDS 

Source: Nielsen CMI Q3 22 – Q2 23 August 23 Fused. Monthly coverage for Daily & Community titles, weekly coverage for Newspaper Inserted Magazines, Monthly UA for Digital, weekly reach for Radio (GfK S2 23). Note: Fused data has potential for duplication. ^**Weekly coverage for daily, sunday, community & newspaper inserted magazines. NZH print + digital weekly audience ^~GfK Commercial RAM, S3/23, Total NZ, Cume, AP10+, M-S 12mn-12mn (unless otherwise stated), *Share ^historical information available on request, ^{^^}Nielsen Online Ratings October 2023 ^#Triton NZ Podranker October 2023