NZME secures exclusive partnership with TED

A new multi-year partnership between New Zealand Media and Entertainment and globally renowned TED confirms NZME as the exclusive sales representative for the popular podcast network in New Zealand.

Under this agreement, NZME’s Podcast Network will represent TED’s podcast slate in New Zealand, serving as the sole sales representatives for the advertising inventory in all TED podcasts to New Zealand clients.

The partnership marks another milestone for NZME’s Podcast Network, which boasts more than 86 million podcast downloads* in the past year alone.

Driven by the hugely popular TED Talks Daily, the TED podcast slate attracts an audience of tens of thousands of monthly listeners across New Zealand and 214,000 monthly downloads in January 2024**. With a diverse line-up the slate covers a further 20+ additional shows exploring topics from artificial intelligence to business, health, technology, and work featuring insights from leading thinkers and creators.

James Butcher, NZME Head of Digital Audio, says: “Everyone has heard of TED Talks – it’s a globally renowned brand and massively popular, so we're thrilled to be partnering with TED podcasts exclusively here in New Zealand.

“This is another example of NZME’s ongoing commitment to expand our portfolio of diverse and engaging podcasts for our audience. We’re really proud to continue to drive listenership and increase the amount of unique, compelling podcasts we have available, and we are confident we’ll propel TED Podcasts’ content to new heights in New Zealand,” he says.

Sarah Catran, NZME GM Podcast Commercial and Partnerships, adds: "It’s great to deliver world-class content to our audiences and advertisers through our partnership with TED. This collaboration opens up new and exciting opportunities for advertisers to leverage this distinctive podcast network, connecting with New Zealanders through an expanded array of international material.”

Laura Beyer, Senior Director of TED Partnerships, says: “We’re excited to bring TED's audio content to New Zealand, where it's long had a strong following of people watching TED Talks online and hosting independently organized TEDx events in their local communities. “This will now enable us to reach a more global audience with a diverse range of topics — from technology to business to design — and provide access to TED content in a new format."

ENDS

Source: * Triton NZ Podcast Ranker January - December 2023, ** TED network January downloads and listener data from TED New York